Don’t Fall for the
Chem-Dry Hype...
You’re looking for a
carpet cleaner in the Greater Appleton area. You do a diligent search and you
find a few listings for Chem-Dry services. “What the heck is that?”, you may
ask yourself. You’re likely to come across pages with titles like “Chem-Dry vs
Steam Cleaning” or something to that nature. If you read on, you’re likely to
be convinced that the chem-dry process is the best carpet cleaning method ever
devised! Not so fast. Let’s cut through the marketing hype and take a
look at what is really going on.
What They Say About
Steam Cleaning
Let’s break down the
marketing brochure bullet points regarding steam (hot water extraction)
cleaning. The chem-dry marketing brochure (which these claims come from) will
state that steam cleaners use strong chemical cleaners. Absolutely! Guilty as
charged! Firstly, “strong” doesn’t mean harsh and “chemical” doesn’t mean unsafe. After all, your toothpaste is a chemical
(stannous fluoride). Is that unsafe? Baking soda is a chemical and is used in
cleaning solutions, too! Salt? That’s a chemical as well. This is grade school
chemistry, folks. Don’t believe for a minute that the industry would allow
unsafe chemicals to be used in households. Besides, look at the name of this
competing product: CHEM-Dry! Obviously, they use chemicals, too!
Steam Cleaning Has
Long Dry Times
Another of their
talking points is that steam cleaning has long dry times. That is a false
statement. You can trust that your carpets will be thoroughly cleaned and will
dry quickly. Drying times do depend on weather conditions, thickness of carpet,
and airflow. You can find out more on our Frequently Asked Questions page.
Steam Cleaning Uses
High pH Cleansers
Now we’re about to get
to a point that is really misleading. The claim is that steam cleaning uses
high pH cleansers. This is total nonsense. No knowledgeable cleaner will ever
use anything above a pH of 10. (Neutral pH is 7.) So, if a cleaner is using a
cleanser that is 7.2 pH, they can claim that it is a “high pH” cleanser. Don’t
fall for it.
Steam Cleaning
Promotes Stain Recurrence
Another claim is that
steam cleaning promotes stain recurrence. Once again, this is assuming the
cleaner does inferior work and leaves a messy, wet carpet for you. Once again,
refer to the FAQ page to see about drying times. You’ll also see
that you can walk on your carpet with clean shoes soon after the cleaning is
finished.
Steam Cleaning Has No
Green Certification
They will claim steam
cleaning has no green certification. Really? Take a look at the Green Seal Certified Products that Pro Floor Restore offers. Many companies
now offer quality green certified products that are formulated to meet or
exceed the EPA‘s Design
for the Environment program guidelines.
Fact: Steam Cleaning
is the Preferred Method of Cleaning of US Carpet Manufacturers
Finally, as Pro floor
Restore’s Promise to You states: steam cleaning is the preferred, accepted method of cleaning of
every US carpet manufacturer. This—steam cleaning—is the method Pro Floor
Restore uses.
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